Customer Centered Design

Meeting customers' needs before launch is not a myth.

By involving your customers throughout your web site design cycle, ergonomica customer centered design service enables you to:

• Obtain preliminary customers' feedback to define realistic business goals and design requirements
• Choose the appropriate technology accordingly
• Test and tailor your web site to customers' needs before launch
• Avoid costly iterations due to poor customers' feedback after launch
• Achieve return on investment

Following User Centred Design methodology and process, the service incorporates:

Design Requirements

• Usability audit of present web site (redesign) or
• Review of web site design brief
• Analysis of business goals and industry sector
• Analysis of customers' profile, task flow, context of use
  and feedback (if existing)
  
• Competitors' review
• Customers' interviews and/or (online) survey
• Definition of Web site usability requirements

Iterative Design Phase

• Creation of customers' scenarios of use
• Information Architecture/Functional Specifications
• Prototyping
• Usability Testing
• Interface design

Design Production

• Detailed Information Architecture/Functional Specifications
• Web site design style guide

Deliverables
Each deliverable represents a checkpoint in the design process and provides the project team with a usable source of information for present and future use.

• Usability audit report (redesign)
• Customers' interviews/survey report
• Web site usability requirements
• Customers' scenarios of use
• Information Architecture diagrams
• Paper and/or graphic prototypes (or their requirements*)
• Functional prototypes requirements**
• Draft graphic interfaces
• Usability Testing scenarios
• Usability Testing sessions reports
• Final and detailed Information Architecture/Functional specifications
• Final graphic interfaces (or their requirements*)
• Web site design style guide
  

*If you prefer to produce the graphic interface yourself, I can provide your designer with interface design requirements, and just oversee usability issues.

**Functional prototypes are built in collaboration with your development team.

Follow up
Further consulting can be provided at your request, when upgrades or new design phases require customers' feedback prior to launch.

rfq@ergonomica.co.uk